There are three components could affect people to do the shopping for determination, firstly, individuals can not study whether the product fulfill their wants and desires before they obtain it. Finally, buyer may afraid that they can’t absolutely perceive the language utilized in e-sales. Based on those components customer understand danger could as a significantly cause influence the web buying behaviour. The analytical methodology used on this research is multiple linear regression analysis with SPSS evaluation device. Based on the outcomes of the study, the partial check showed that the endorser variable had a optimistic and important impact on purchase intention. The partial test outcomes show that the store image variable has a positive and important effect on purchase intention.
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