“We’re seeing extra analysis on this intersection of dermatology and psychiatry, and getting a better understanding of how our brain has an affect on our skin, whether it’s psoriasis, eczema, acne — issues like that every one have psychological link,” Jindal mentioned. K18, which was snapped up by Unilever in December, was the fastest-growing hair care brand Beauty News by earned media worth in 2023, seeing 409 percent year-over-year growth within the metric. An efficient TikTok strategy drove most of this growth, with the platform accounting for a high forty three percent of the brand’s complete EMV.
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