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Finally, the pandemic has dropped at the fore key trends in consumer behaviour which influence purchasing patterns and attitudes to shopping – a part of what Bird outlined as the ‘heart’ class. However, while the present development towards e-commerce has been nicely and actually accelerated by the pandemic lockdown, it seems consumers are already returning to bricks-and-mortar stores. Digital communication and social media advertising were additionally a key focus for Mark Evans, of Mark Evans Fine Jewellery on the Sunshine Coast. “I have had quite a little bit of session with an area media agency concerning my online presence, with …