Others, such as General Motors have come back to Indonesia to tap this lucrative market. However, Japanese car manufacturers remain the dominant players in Indonesia’s car manufacturing industry, particularly the Toyota brand. It is a very difficult challenge for western brands to compete with their Japanese counterparts in Indonesia, known as the backyard of Japanese car manufacturers. Car manufacturers must further differentiate their products/services and change their value proposition from traditional car sales and maintenance to integrated mobility services. We create intelligent sensing and power solutions to boost the race to a more sustainable future.

• Propose a national standard concept to the government regarding performance, safety, amenities, stability, and road properness for Indonesian vehicles.
• Many more new players are likely to enter the market, especially cash-rich high-tech companies and start-ups.
• Changan Automobile and JMCG have a joint venture called Jiangling Motor Holding.
• Evolving customer behaviors, expectations, and values have changed