While other industries, such as telecommunications or mobile phones/handsets, have already been disrupted, the automotive industry has seen very little change and consolidation so far. For example, only two new players have appeared on the list of the top-15 automotive original-equipment manufacturers in the last 15 years, compared with ten new players in the handset industry. The speed of adoption will be determined by the interaction of consumer pull and regulatory push, which will vary strongly at the regional and local level.

• Currently, this electric motorcycle is in massive production to produce 50 thousand units and will be in the marketplace in 2018.
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Through continuous improvements in battery technology and cost, those local differences will become less pronounced, and electrified vehicles are expected to gain more and more market share from conventional vehicles. At the same time, it is important to note that electrified vehicles include a large portion of hybrid electrics, which means that even beyond 2030, the internal-combustion engine will remain very relevant. In 2030, the share of electrified vehicles could range from 10 percent to 50 percent of new-vehicle sales. Adoption rates will be highest in developed dense cities with strict emission regulations and consumer incentives . Sales penetration will be slower in small towns and rural areas with lower levels of charging infrastructure and higher dependency on driving range.

• And they must form strategic partnerships to enable themselves, and the industry as a whole, to accelerate innovation and drive multiple transformations in parallel.
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